lucas oliveira
022.png

Paulo Coelho • The Alchemist

The most famous Brazilian writer, Paulo Coelho, achieved a new international record with his best-seller “The Alchemist”. To celebrate it, we published the entire book in a newspaper ad and on bus shelters in São Paulo, Brazil.

Copy: “The Alchemist. 7 years on the New York Times best sellers list. Thank you to the 70 million that read the book. If you’re not one of them, read this ad. – Paulo Coelho”

00001.png
detail_2.png
detail_1.png
Alta.jpg
Alta_2.jpg